Have you ever wondered... what is a lead magnet and do I need one in my business?
Do You Need a Lead Magnet
Well first of all the answer is yes, you do need a lead magnet especially if you run an online based business.
What is a Lead Magnet
A lead magnet is a marketing term that means a product, offer or service that is given away for free by you as an incentive, in exchange for subscribers contact details, mainly an email address.
Lead magnets are used to create sales leads with the intention of turning your subscribers into paying customers or clients.
It’s important to offer value within your lead magnet. Establish yourself as the expert in your field and impress your readers. Teach them something new, or try to solve a potential problem that your ideal customer or client may currently have.
If done correctly you will keep their attention which is perfect because the main aim of the lead magnet is to capture your subscribers attention for as long as possible.
The more subscribers you get the bigger your email list will grow and over time your list will become a key asset in your business. 🎉
Lead Magnet Examples
- Trial Subscription
- Cheat Sheet
- Video or Audio Training
- White Paper / eBook
- Free Consultations or Coaching Sessions
- Email Course or Challenge
- Free Book
- Early Bird Discount
- VIP Facebook Community
This graphic (above) is an example of an ad graphic that directs subscribers to a landing page (see image below) to download free templates.
At this point you might be thinking...
What Kind of Lead Magnet Should I Create?
To figure out what type of lead magnet will work best for your business and your target audience you must first brainstorm ideas.
Think about your ideal client or customer and what will benefit them the most right now. What will they find valuable and benefit from right now.